How to Create Engaging Social Media Content Fast!

In our connected world, many private practice dietitians depend on social media platforms like Facebook or Twitter to reconnect with existing clients and locate new ones. When you’re time poor and running a busy practice, there are often not enough hours in the day to find engaging content for your social media feeds. The process can often seem overwhelming and of little value, if you’re not strategic about how you utilize these important marketing tools.

It doesn’t have to be difficult to create engaging content for social media. With some easy tips and free tools, it is simple to create content that will reach potential clients and provide useful information to your followers.

Find out where your clients are hanging out

Each social media platform has a different personality and way of engagement. If your clientele is younger, they are more likely to be found on Instagram. Overwhelmed moms, frequent Pinterest and use it as a search engine. People aged 30-50 are active on Facebook. If you want to connect with your peers or establish yourself as an expert in the field, LinkedIn is a great way to connect.

If you are totally new to social media, it may be worthwhile focusing on building your presence on just one platform initially. When feeling more confident, you can move on to other programs.

Include different types of posts

 It can be easy to grab some articles from your favorite blog or a Google search and share them on your page. However, don’t forget that images or video are often more engaging (and more likely to increase your following). How many times have you shared a great quote picture or a relevant video on your personal accounts? Tools like Facebook Live or Canva make it easy to create videos and images that are engaging and don’t take much of your time.

Consider a scheduling tool

Chances are you don’t have hours to spend posting on social media. Free, user-friendly scheduling tools such as Buffer or Hootsuite can allow you to schedule all your social media posts ahead of time. And even with the busiest schedule, your entire week’s social media posts could be scheduled within an hour or so, perhaps during one lunch break. Social media scheduling tools usually offer an array of other functionalities such as the ability to see what times your audience is checking their social media feeds and hence take guesswork of when to post. Some even suggest articles to post.

Social media can be an affordable and efficient marketing tool. Using the tips described here can be your first step toward amplifying your social media presence, growing your practice and establishing yourself as an expert in your field.

3 Ways Dietitians Can Increase Follow-Up Appointments

Today, it is common practice for providers to schedule a follow-up appointment before the client has even left the office. But that doesn’t stop the no-call, no-show clients who wreck your calendar and make rescheduling a hassle. So how do you put a stop to this lack of follow through?

Explain the need for follow-ups

While this may seem obvious to most, follow-up appointments are often lost in the wealth of information provided to the client during appointments. In addition to ensuring the client knows what to expect from their next appointment, think about also creating email follow-up sequences as well. For example, practice management and electronic health records such as Kalix gives the ability to securely contact clients at any time via its ad hoc messaging functionality.

Automate your follow-up reminders

Cater to your clients by giving them information about their follow-up appointments using their preferred contact method. Text messages, emails, and phone calls are all great ways to reach out. Make sure you’re using a HIPAA secure program for your messaging to ensure confidentiality! Kalix’s automated appointment reminder functionality will remind your clients of their upcoming appointments with zero effort from you.

Make it easy for clients to reschedule

For many different reasons, people need to reschedule their appointments. By having a 24/7 calendar available online, clients can reschedule at their own convenience, at any time of the day or night. This makes scheduling uncomplicated and less time consuming for you. Kalix’s Online Scheduling feature allows you to add a widget to your practice’s website so that you can accept bookings 24/7. All bookings will sync with your Kalix appointment calendar.

There are many different ways to ensure that client follow-up with their healthcare providers. While there are many free software programs which can accomplish these tasks, they often add steps to your process and are not HIPAA Compliant. When looking for innovative solutions, be sure to seek a practice management system that will simplify your scheduling and revolutionize the way you conduct business.

All You Need to Know PQRS & MIPS (Dietitian Edition)

The Physician Quality Reporting System (PQRS) was a quality reporting program by Medicare that applied to all Registered Dietitians (RDs) and other eligible professionals that received payments under Medicare Part B (via CMS 1500 claim forms). To encourage participation Medicare applied a negative payment adjustment (reductions) to all Medicare payments when non-compliance or unsatisfactory reporting occurred.

For the 2016 PQRS reporting period, Kalix was approved by Medicare as a Qualified Registry. To our knowledge, Kalix was the first and only Dietitian specific PQRS Registry.

PQRS is Dead, Long Live MIPS

The Physician Quality Reporting System (PQRS) ended in December 2016 and was replaced by Merit-Based Incentive Payment System (MIPS).  MIPS has many similar aspects to PQRS, however, it a new system combining three different quality programs: Meaningful Use, PQRS, and Value-Based Payment Modifier programs. While Registered Dietitians were considered as eligible professionals under the PQRS program, they did not qualify for Meaningful Use or the Value-Based Payment Modifier program.

RDs Do Not Currently Qualify for MIPS

As a brand new program, MIPS has new eligible criteria. At least for 2017 and 2018, Registered Dietitians (RDs) are not considered eligible, click here for further details. There are yet be any announcements about whether the eligible clinician group will be extended for 2019 and beyond.

 New Exclusion Criteria

Medicare is seeking to reduce the burden of MIPS program participation by the introduction of new exclusion criteria. Newly enrolled Medicare providers and clinicians with low volume threshold are currently excluded.

Voluntary Participation

CMS has stated that they will allow non-eligible providers i.e., RDs to participate in MIPS during the 2017 and 2018 reporting period on a voluntary basis (without any possible payment adjustments). Unfortunately, there is currently a lack of information about what voluntary participation looks like.

MIPS in a Nutshell

Medicare states that MIPS moves Medicare Part B clinicians to a performance-based payment system providing “clinicians with the flexibility to choose the activities and measures that are most meaningful to their practice.” MIPS performance activities are classified into four categories. Clinicians can select applicable activities from each category.

Quality (replaces PQRS)

Report up to 6 quality measures, including an outcome measure, for a minimum of 90 days. Quality Measures are the same as those included in PQRS 2016. Participation can be via claims, a qualified registry or a certified EHR system.

Cost (Replaces Value-Based Modifier)

No data submission required. Calculated from claims.

Improvement Activities (New category)

Complete up to 4 improvement activities for a minimum of 90 days. There is a list of close to 100 suggested improvement activities. Some examples are listed below:

  • Engagement of patients through implementation of improvements in a patient portal
  • Use of telehealth services that expand practice access
  • Provide peer-led support for self-management
  • Engagement of community for health status improvement
  • Evidenced-based techniques to promote self-management into usual care
  • Use group visits for common chronic conditions (e.g., diabetes)
  • Practice improvements that engage community resources in supporting patient health goals
  • Glycemic management services
  • Implementation of practices/processes for developing regular individual care plans
  • Implementation of specialist reports back to referring clinician or group to close referral loop
  • Improved practices that disseminate appropriate self-management materials
  • Enhanced practices that engage patients pre-visit
  • Implementation of documentation improvements for practice/process improvements

Advancing Care Information (Replaces Meaningful Use)*

RDs have not been eligible to participate in Meaningful Use/ EHR Incentive Program in the past.  Eligible professionals can choose to submit up to 9 measures via a certified EHR technology for a minimum of 90 days. Measures include:

  • Security Risk Analysis
  • E-Prescribing
  • Provide Patient Access
  • Send Summary of Care
  • Request/Accept Summary of Care
  • Clinical Data Registry Reporting
  • Clinical Information Reconciliation
  • Electronic Case Reporting
  • Immunization Registry Reporting
  • Patient-Generated Health Data
  • Patient-Specific Education
  • Public Health Registry Reporting
  • Request/Accept Summary of Care
  • Secure Messaging

*If considering voluntary participation, RDs may not need to submit data on these measures.

Predictions & The Future

There are yet be any announcements about whether the eligible clinician group will be extended to include Registered Dietitians in the future. Personally, I am hopeful for future participation. As a profession, we do not want to be excluded from MIPS forever. There could be serious financial implications for Medicare reimbursement rates for RDs in the future.

It is reassuring that voluntary participation by non-eligible clinicians is allowed for the next two years. CMS has also made changes to some of it’s MIPS component programs (i.e., Quality- replacing PQRS and Advancing Care Information – Replacing Meaningful use) to make them more flexibility and hence improving their applicability to non-physician healthcare professionals. I was also pleased to notice a change in CMS’s language, they are no longer referring to healthcare providers as physicians (i.e., Physician Quality Reporting System) but announced officially the use of the term “clinician” instead. This is much more of an inclusive word.

At Kalix, we are dedicated to ensuring our program meets all Medicare’s requirements for the future. We have made the decision to retire our PQRS Registry feature for this year (2017) so that we can concentrate on other new features and functionalities like Telehealth. Participation in the Quality component of MIPS can still be achieved for 2017 via Kalix’s claims and billing functionality. It is our goal that Kalix will have built-in MIPS functionality if (or when) RDs become a MIPS eligible profession.

How Choose to the Right HIPAA Compliant Email Provider For Your Private Practice

Kalix’s Messaging functionality allows you to securely communicate clients and contacts. Messages can be automated to remind and notify about upcoming appointments, as a reminder to pay outstanding bills, to collect client information via online forms and electronic paperwork), to communicate with other healthcare providers, as well as on an ad hoc basis.

It is important to note, that the sending, receiving and storage of any Protected Health Information is subject HIPAA Compliance. Hence, when choosing your practice’s email provider, HIPAA Compliance must be at the top of your checklist for requirements.

There are lots of solutions out there, we suggest that your number one priority should be when choosing a solution, is to select the product from a company that will enter into a business associate agreement with you. By entering into a business associate agreement, the company takes responsibility for the privacy and security of email storage and transmission. If a breach happens, they are legally responsible, not you.

Relating to security, the larger companies are often the best, as they have the most money to spend on technology and infrastructure. They can also be the most affordable. Below are some options what we recommend:

Microsoft Office 365

Office 365 has security certifications for HIPAA compliance such as FISMA, ISO 27001, and SSAE 16. They will enter into a Business Associate Agreement with you, click here for further details. You can pay for full access to Microsoft products including Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access. Office 365 is compatible with PCs or Macs, tablets and smartphones. Alternatively, you can just pay for an email only plan. Click here for more info.


Similarly, Google has the security certifications for HIPAA compliance and will enter into a Business Associate Agreement with users that have an Administrator account with Google Apps.The BAA covers services including Gmail, Google Calendar, Google Drive, and Google Apps Vault services (Google’s online documents, spreadsheets, and presentations). For more info, please click here.


There are many other solutions out there. We highly recommend you read the following review of HIPAA compliant email services, click here to read.

Important Note

Regarding email security breaches, most are related to the hacking of email passwords. Emails solutions will not cover you if this happens. We have written an article about password security it is worth a read, click here to view.

It is also worth knowing that HIPAA does not prohibit the use of email to transmit electronic protected health information (ePHI). Instead, the HIPAA Security Rule requires covered entities (you) to implement administrative, physical and technical safeguards if engaged in the transmission of ePHI (email). A big part of this is getting your clients’ to sign a consent form (or Privacy Notice) before sending PHI via email.